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Knife conferred the prestigious 2008 Brand Laureate Awards
The Grammy Awards for Branding
For the second consecutive year , Knife is acknowledged the best of brands in cooking oil and conferred The BrandLaureate Awards 2008 by Asia Pacific Brand Foundation ,
a not-for-profit organization dedicated to the promotion and improvement of branding standards in Malaysia and Asia-Pacific ; which used stringent selection procedures that covers Brand Strategy , Brand Culture , Brand Communication , Brand Equity and Performance .
A great testimony indeed of the Knife branding success and an endorsement of being the best of brands that have delivered on brand promises , have enduring values and impeccable social and business conduct.
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2008 READER'S DIGEST TRUSTED BRAND AWARD
Once again , Knife cooking oil has been voted as one of Reader’s Digest’s Most Trusted Brands for 2008 , winning the Gold status in Malaysia and Asia as well as the Platinum status in Singapore
When a brand is voted “ Most Trusted ” once or twice , luck might have something to do with it. But it takes unsurpassed quality rather than luck to be consistently trusted 9 years in a row .
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BURUH brand is the most trusted Refined Cooking Oil in Malaysia
BURUH Cooking Oil also wins the Reader’s Digest Trusted Brand Award (Gold Status) for 2008 in Malaysia. Such prestigious brand accolade reaffirms its top of mind brand recall and trust, recognized by consumers through high product quality and excellent brand experience.
In addition, Malaysian consumers trust BURUH Cooking Oil as the secret ingredient behind a great tasting recipe.
Minyak Masak BURUH, Jenama Diyakini
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LAM SOON PLANTATIONS SDN BHD, A MEMBER OF ROUNDTABLE ON SUSTAINABLE PALM OIL (RSPO) SINCE 27 OCTOBER 2007
Lam Soon Plantations Sdn Bhd has joined as a member of the Roundtable On Sustainable Palm Oil (RSPO).
RSPO is an association created by organisations which are engaged in and around the entire supply chain of palm oil. It aims to promote the growth and use of sustainable palm oil through cooperation within the supply chain and open dialogue with its stakeholders.
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Pacific Oleochemicals Overall Winner of Responsible Care Award 2006 (Oleochemicals Category)
On the 10th September 2007, the award of recognition was presented by YB Dato’ Seri Azmi Khalid, Minister of Natural Resources and Environment to Managing Director Mr. Tan Geok Chai at the Chemical Industry Dinner in Kuala Lumpur.
Pacific Oleochemicals (POC) has again won all the six (6) Codes of Management Practices:
1. The Distribution Code
2. Employees Health & Safety Code
3. Community Awareness and emergency Code
4. Process Safety Code
5. Pollution Prevention Code
6. Product Stewardship Code
The award reflects POC's continuous commitment in all aspects in relating to the Responsible Care Program® as these initiatives help our Company to operate safely, profitably and with due care for our future generations.
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Lam Soon Plantations nominated for the 'Best Harmonious Plantation Workforce Award' (Anugerah Ladang Bahagia)
Lam Soon Plantations Sdn Bhd was nominated by the Sabah Government to represent Lahad Datu district for the best maintained plantation labour force.
Lam Soon Plantations with nominees from other districts will be competing for the award at the state level.
The nomination reflects Lam Soon’s commitment to the well being of its plantation work force.
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Knife cooking oil wins again! 2007 Reader’s Digest Trusted Brand Award
Achieving Reader’s Digest Trusted Brand status is a genuine recognition of consumer' approval.
Being named a Trusted Brand means a brand is truly top-of-mind among consumer.
The survey is based on responses to questionnaires distributed via Reader’s Digest copies as well as telephone interviews of randomly selected,
upscale consumers. All survey work is carried out for Reader’s Digest by Nielsen Media Research, a world leader in international media research
and analysis, to ensure results are compiled in an objective manner using proven statistical techniques.
In addition, Knife brand was also again awarded Reader's Digest Trusted Brand, Platinum in Singapore and Asia Trusted Brand, Gold.
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Knife wins The BrandLaureate Award 2006/2007!
On 8th Jan 07, Knife was awarded The BrandLaureate Award 2006/2007 for "Best Brands in Consumer - Cooking Oil" by the Asia Pacific Brands Foundation,
a non-profit organization dedicated to the promotion and improvement of branding standards in Malaysia and the Asia Pacific .
Audited by PricewaterhouseCoopers, the APBF committee selects the best of brands based on a 300 points judging award criteria which covers:
- Brand Strategy
- Brand Culture
- Brand Communications
- Brand Equity and Performance
The term 'laureate' defines one that is worthy of the greatest honour or distinction.
Hence, The BrandLaureates are the best brands in their respective categories.
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Pacific Oleo sweeps 6 awards at Chemical Industry's Responsible Care Award 2005
Responsible Care (RC) is the global chemical industry's environmental, health and safety (EHS)
initiative to drive continuous improvement in performance.
Pacific Oleochemicals (formerly known as Akzo Nobel Oleochemicals) has committed as a signatory
to the voluntary initiative since it was launched by Chemical Industries Council of Malaysia (CICM)
in 1994. The RC Awards was aimed to provide recognition to Responsible Care signatories that have
made most progress in implementing the Six Codes of Management Practices.
For the RC Awards 2005, Pacific Oleo again emerged the overall winner for the Oleochemicals category;
by winning all the six (6) Codes of Management Practices, namely:
- The Distribution Code
- Employees Health & Safety Code
- Community Awareness and Emergency Code
- Process Safety Code
- Pollution Prevention Code
- Product Stewardship Code
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Knife and Buruh win the 2006 Reader's Digest Trusted Brand Awards
On 2 May 2006, Knife, for the 7th consecutive year, and Buruh bagged the Reader's
Digest Trusted Brand 2006 Gold Awards in the cooking oil category.
Such prestigious award reaffirms our consumers' long-standing trust and preference
in our brands.
In addition, Knife brand was again awarded with the Platinum status in Singapore
and the Gold status in Asia.
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Pacific Oleo's Pasir Gudang site awarded the OHSAS 18001 certification.
OHSAS is an acronym for Occupational Health and Safety Assessment Series.
This Management System serves as a guideline to the organization to control
OH&S risks associated with activities and improvement of OH&S performance.
On January 2006, Pacific Oleo's Pasir Gudang site was successfully recommended
for the achievement of the OHSAS 18001 certification by Lloyd's Register
Quality Assurance Ltd. The original certification was later obtained on 12th
April 2006. This certification is significant to the existing QHSE Management
System which has always emphasized on Occupational Safety and Health since its
early establishment. The implementation of OHSAS 18001 shall further strengthen
and complement the Behaviour Based Safety (BBS) System which has been in place
since 2004.
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Lam Soon bagged the "Most Innovative Booth" Award at MIFB 2005
At the recent Malaysia International Food & Beverage ( MIFB 2005) exhibition held in
Kuala Lumpur from 14th - 16th July 2005 , which saw more than 300 exhibitors participating
and attracted over 15,000 visitors , Lam Soon Edible Oils Sdn Bhd is honored to have won the
Most Innovative Booth Design Award.
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On 28th April 2005, Knife brand received the SuperBrand 2005 Gold Awards from Reader's
Digest Asia.
During this Reader's Digest 2005 SuperBrand consumer Survey, Reader's Digest distributed
180,000 questionnaires across Hong Kong, Malaysia, Philipines, Singapore, Taiwan and Thailand;
asking their readers to nominate their favourite brands. In addition to processing responses
from this group, Reader's Digest also commissioned Nielson Media Research to interview thousands
of consumer by telephone with the same questions. They were asked to access their nominated
brands for the core values of Quality, Value, Strengh of Image, Trustworthiness and how well each
brand Understands the consumers needs.
Based on this survey, Knife was again voted by readers of Reader's Digest as their SuperBrand for
the 6th consecutive years.
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The development of the food safety systems in our factories gained
momentum as our cooking oil plant at Telok Panglima Garang successfully
implemented the HACCP system. The system was accredited by SGS in January 2005.
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In recognition to our effort and business growth, Southern Lion Sdn. Bhd.
presented Certificates of Appreciation to Lam Soon Edible Oils Sdn. Bhd.
for the following achievement:
1. 2004 Sales Challenge Target
2. 2004 Lion Love You Fair Sales Target
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Hazard Analysis Critical Control Point or HACCP is an internationally recognized
approach in managing and controlling food safety hazards.
Recognising the importance of an overall food safety management system, our
refinery, fats & margarine plant at Pasir Gudang, Johor has successfully implemented
the HACCP system and was accredited by the European Quality Assurance (EQA) in September 2004.
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As recognition for being a member of the Palm Oil Refiners' Association of Malaysia (PORAM)
for more than 25 years, Lam Soon was presented an Award of Appreciation by Datuk Peter
Chin Fah Kin, the Minister of Plantation Industries & Commodities, during the PORAM dinner
on 11 September 2004, on behalf of the Association.
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On 5 May 2004, Knife was presented with the Superbrands Malaysia award by the Malaysian
Superbrands Council, for being one of the country's strongest brand.
This award is dedicated to the men and women who work so hard to make their products and
services an integral part of life for the people in Malaysia.
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On 28 April 2004, Knife won the Reader Digest's SuperBrand 2004
for the
cooking oil category in Malaysia (for the 5th consecutive years since 1999).
Reaffirming consumers trust and confidence, this award confers a unique status in
recognition of a trusted brand of superior quality, strong reputation, great
value and carries the ultimate seal of approval from consumers.
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On 24 March 2004, Knife received the inaugural "National Creativity & Innovation Award 2004" for being an outstanding brand in Malaysia that has contributed to lay a foundation for brand development in the country.
This award is an endeavour by the Malaysian Design Technology Centre (MDTC) headed by Tan Sri Lim Kok Wing, under the Malaysian government Multimedia Super Corridor (MSC), to honour private enterprise for its efforts to build strong brand.
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The Responsible Care Awards 2003 was organized by Chemical Industries Council of Malaysia on 9th March 2004 to commend
the leading chemical companies in Malaysia for their continuous commitments towards the Responsible Care Programme.
AKZO NOBEL OLEOCHEMICALS (ANO), an associated company of Lam Soon (Malaysia), came away with two distinctions,
receiving both the Corporate Award (Gold) for Distribution Code and the Corporate Award (Silver) for Pollution Prevention Code.
These Awards signify ANO's continuous commitment to the Management Practices of the various Codes under the Responsible Care Programme.
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Lam Soon Edible Oils Sdn Bhd was awarded the 2003 Value Award by Tesco Malaysia. In appreciation of our contribution to cooking oil category growth, it is the only local company to be recognised as one of the Top 5 most preferred suppliers, selected from over 400 companies.
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Until today, Knife cooking oil continues to be
the most trusted and reliable cooking oil in consumers'
mind. 2003 marks the fourth consecutive year that
Knife has won the Reader's Digest SuperBrands
Platinum Award, with previous accolades including
Platinum and Gold status.
In
addition, Knife was also awarded the Gold status
in the category of cooking oil in Asia, the only
brand to achieve this distinction in the entire
category.
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In
December 2002, Lam Soon (M) Berhad was certified
with ISO 9001:2000 and ISO 14001 for the Design
& Development, Blending & Packing of Cooking
Oils and Manufacturing of Soap Products.These
awards clearly demonstrate Lam Soon's commitment
towards quality as well as environment.
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According
to AC Nielsen's August/September 2002 Retail Audit
Shokubutsu Shower Foam is now the number one brand
of personal wash-liquid in hypermarkets and supermarkets.
Shokubutsu Shower Foam is marketed by Southern
Lion Sdn. Bhd, a joint venture between Lam
Soon (M) Bhd and Lion Corporation Japan, and exclusively
distributed by Lam Soon (M) Bhd.
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Akzo
Nobel Oleochemicals, an associated
company of the Lam Soon Group, is proud to announce
that it has been formally accredited with HACCP
certification in August 2002. The HACCP system
and certification is an assessment for assurance
in food safety.
Akzo
Nobel Oleochemicals Sdn Bhd is the
first and only oleochemical plant in the Far East
to be accredited with the HACCP status.
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The Reader's Digest Super Brands survey reconfirms
consumers' trust and confidence in Knife
cooking oil, which was awarded a Gold
status for the third consecutive year in Malaysia. |
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On
28 March 2002, Lloyd (LRQA) re-certified Southern
Lion under the new ISO 9001:2000 version.
This was achieved after several months of hard work
changing over from the old to the new version.
To better
prepare itself, Southern
Lion
has targeted achieving the ISO 14001 in year
2003 and also, a GMP (Good Manufacturing Practice) plant
for the personal-care product line in the near future.
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In
conjunction with Giant's 2001 Supplier Charity Dinner,
Lam Soon (M) Berhad was awarded the Best Service
Supplier of the Year Award (2001) for the Category
of Cooking Oil. The award was given for the contribution
of service level, sales and profitability to Giant in
the Cooking Oil category.
Lam
Soon (M) Berhad was also awarded the Category Management
Award 2001 (Cooking Oil) in recognition for the
active role played as the Category Captain for cooking
oil. The award was given for the excellent service level,
trade marketing support and re-merchandizing support
for current and new outlets opening.
Winning
2 awards is a testimony of Lam Soon (M) Berhad's commitment
to serve the consumers better through partnership programs
with our customers by creating category strategy and
space management programs.
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Knife
is the sole recipient of the 2001 Reader's Digest SuperBrand
Platinum award in the cooking oil category, following
the consecutive SuperBrand Gold awards won in 1999 and
2000. The Platinum distinction is only awarded to brands
that scored three times or more votes than the next brand.
This accolade is a genuine recognition of Asian consumers'
preference for brands that deliver superior quality,
value, trustworthiness, image and understanding of consumer
needs.
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The
consumer's trust is our ultimate aim. In the Reader's
Digest Asia Superbrand Survey 2000, Lam
Soon (M) Berhad Knife
was voted Asia's Superbrand for the cooking oil category
in the Singapore, Malaysia and Hong Kong markets.
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Southern
Lion Sdn. Bhd
was awarded ISO 9001 & 9002 for the design and manufacture
of detergents and marketing of toothpaste and toothbrush,
becoming the first among detergent and oral cares companies
in Malaysia to receive such prestigious awards. |
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With
the Good Manufacturing Practice (GMP) awarded, our soap
plant become the first in Malaysia to manufacture beauty
soap under GMP. We were also certified with ISO 9002 in
the year 2000. |
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Lam
Soon (M) Berhad was
awarded ISO 9002 for the packing of cooking
oil and the manufacture of margarines, shortening
and specialty fats. |
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Lam
Soon (M) Berhad
introduced its Naturel
monounsaturated cooking
oil and soft
margarine. Naturel,
the soft margarine free of trans-fatty acids was awarded
the Product Excellence Award by the Malaysian Government. |
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